Dear All,
We believe that the price of what you pay for something reflects the level of training you receive. We (The Institute of Krav Maga) are the largest club in the country with the most qualified Instructor team. We offer over 22 classes throughout London and the South East. All of our training is structured, all of the instructor team attend weekly update training and are continually developed to deliver the best training possible, to that end out prices are higher than that other clubs and we add more value to your training.
Our view is also that how much you are willing to INVEST IN YOURSELF, will dictate how good you become at whatever it is you are trying to achieve! In the early days, the founder members of the Institute were travelling to Poland and Israel reguarly to further their training.
At the Institute, you are not paying for just a class, you are becoming a member of the largest club in the UK, which has over 500 dedicated members. There is a big difference here to that of an Instructor who 'charges at the door' to whoever wants to come along on that night...which in turn does not help the development of anyone. Or in turn who offers just unlimited classes, some of which may not meet your needs or follow a structure (not saying that yours don't!). Those who sign up to out unlimited package, very rarely take advantage. But those pay the same price for, say 8 lessons per month, are then driven towards the RIGHT classes for them, rather than just any!
The perception of EXPENSIVE, is simply in the mind of the person who is paying for the training, to some people in this world, a ferrari is expensive, to others not! It is all about how much you value what you are paying for and how much you want it, and how much you want to get out of it.
Would you eat a burger prepared by Gordon Ramsey but expect it at the price of a Mcdonalds burger? Is there a clear difference? Would you enjoy one more that the other??
As an example, the very few people who have commented on price have then admitted to spending twice that amount of alcohol every month....something not quite right there! However, they clearly value the consumption of alcohol higher than fitness/krav maga training. Nothing wrong with that if that is what they choose but to us that would not make sense.
To that end, the minimum £60.00 a month that we offer is for premium quality service, no less! (20% of which is VAT

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Best regards
The Institute of Krav Maga UK.